In this episode, we’re going inside an industry boom to understand what leads to value creation and sustained growth in today’s world — shaped increasingly by social media influence, e-commerce, and digitally native companies. We’re talking about the beauty industry. Jefferies analyst Steph Wissink walks us through what’s been happening in this sector over the past decade. It’s an industry that just underwent a long boom period. But as Steph explains, the lifecycle of booms in the beauty industry is shortening, and this trend could replicate itself across industries well beyond beauty. Conor Begley, co-founder of Tribe Dynamics, shares why “Earned Media Value” is one of the most powerful metrics for companies in search of their “next big thing.”